News Release

For immediate release - January 29, 2013

John Moran Wildflower Exhibit Opens

The opening of the John Moran Wildflower Exhibit will be held on Tuesday, February 5th, beginning at 4:30 p.m. in the W.T. Bland Public Library. 15 beautiful photos of native Florida wildflowers will be on display until March 16th through Viva Libros! the 2013 BookFest. Special guest speaker will be Lisa Roberts, Executive Director of the Florida Wildflower Foundation. The John Moran Exhibit, which will kick off our Viva Florida 500 series, is funded by the State Wildflower license plate and the Florida Wildflower Foundation.

The exhibit boasts a colorful bouquet of unique wildflowers, some of which occur nowhere else in the world. More than 3,000 species are found in La Florida, “land of flowers” – which was named by Juan Ponce de Leon when he arrived on Easter in 1513. The land’s bounty of spring flowers almost certainly influenced his name choice.

Florida has the nation’s third-largest diversity of wildflowers – a fact that is getting attention from ecotourists around the world. “John’s beautiful work is just a sampling of what’s found on Florida’s roadsides and in its wild places. The shots are sure to entice more interest in exploring our natural side,” said Lisa Roberts, the Foundation’s executive director.

Moran is a highly regarded nature photographer whose work has appeared in National Geographic, Life, Time, Newsweek, Smithsonian and The New York Times Magazine, as well as on the cover of the National Audubon Society Field Guide to Florida. He has been the National Press Photographers Association’s Southeastern U.S. Photographer of the Year, and his photo of Paynes Prairie State Park alligators at dusk was the top-placed American photograph in the United Nations Earth Summit photo contest. His work can be viewed at

The Florida Wildflower Foundation is a non-profit organization dedicated to enriching lives with Florida native wildflowers through research, planting and education projects. For more information about Florida’s wildflowers, visit its Web site,

The event is free sponsored in part by the Lake County Library System and the Mount Dora Library Association. For additional information call 352-735-7180 x 5 or visit


Media contact:
Judy Buckland
Program Coordinator

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